About Lulah
Not Just Another Activewear Brand.
Lulah Collective is your body-positive activewear brand designed by curvy babes, for curvy babes.
We empower you to move your bodies from a place of joy and love, and to feel great doing it!
We are building a diverse community who embrace their curves- we hope that Lulah Co. will inspire you to love and nurture yourself through movement.


Hey! I'm Nic
Lulah Co. is the creative expression of my dreams and values. It’s a manifestation of my devotion to supporting other women who have walked the same path as I have, the journey towards true self-love and body positivity. I wanted to create an activewear brand that created a space for women to love their fuller figures through joyful movement and forge some fiery change in the plus-size fashion industry!
My intention is to weave my professional background as work as a registered therapist and yoga teacher into Lulah's values and mission. And, to be informed by my lived experience of being every shape and size, and having successfully dropped out of diet culture.
When you join the Lulah Co squad, you will find empathy, inspiration, and a community of gals who get you!
I am building this for all of us, and have big aspirations to build this little Kiwi biz into a movement that will shake up plus fashion in Aotearoa and beyond!
Are you with me?
With love, Nicole Gaviria.
Hitting the News!
Our founders story was recently featured on Stuff and in The Press newspaper, you can check it out here!
