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Welcome To Lulah Co!

We EMBRACE who you are today and empower you no matter where you are at in your journey with movement and with your body!

This is your space to be celebrated, represented and uplifted.

No matter how you like to move your body, our activewear will support you to do so without limitation, in joyful comfort and within the embrace of an inspiring community of people just like you.

Plus Size | Body Positive | NZ Founded

As Seen In

lulah collective womens activewear plus size curve new zealand ethical

LUXE Activewear Designed for Curvy Babes.

Activewear Designed For Your Body

We're Supporting Mama Earth

At Lulah Co we believe that our duty as small Kiwi business is to do our part to care for our planet.

That's why we have partnered with organizations that will remove our carbon emissions from every order and give back to earth friendly projects.

Let's make as much positive impact as possible!

We're Feelin' The Love!

So often I’ve felt intimidated and discouraged by the messaging that goes along with the fitness clothing industry. Your business model is refreshing - it’s not the sad ‘add on’ of a ‘straight’ sized business that is on the website but never on show in store, but instead you’re putting fabulously curvy gals front and centre. So thank you, for offering a product that is exclusively for the XL+ market, and celebrating gorgeous women who are entirely and authentically themselves in the process!


Today was the first time I was able to fit active wear comfortably and with confidence. Thank you so much, I was able to Aqua jog and walk with the pants I purchased. I have been hanging out for 2 years to get back in the water. Sadly I could find activewear to help cover my legs and bottom. Thank you, thank you, thank you!!!


Not only is Lulah Co. a brand native to Ōtautahi Christchurch, but it’s female centred and doesn’t use diversity as a commodity to profit from, instead, its the love that leads the way. It’s more than activewear. This brand is the real deal. So much love and dedication has gone into ensuring that every woman can be a part of this movement!


People may look and think this is just another brand of activewear but honestly it has given me the confidence to wear activewear anywhere and everywhere and be confident and comfortable. Yesterday when I was on walk I felt great wearing singlet in public because the bra holds me in so good! And, to listen to your podcasts and wear activewear designed for curvy bodies is what I need in this journey of self love!


It’s so nice to not be having to order the biggest size available and hoping that it will fit! Makes me want to cry! 🥺😍


Join Our Girl Gang

Follow @lulahcollective to see products, promotions, empowering content and more! And, you'll get first dibs on our next drop!

Free Shipping on NZ + AU Orders over $99

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